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In the field

Our actions

We buy in bulk, we pack, we load, we deliver. No middleman between your donation and a family's door. Here is the journey, step by step.

The journey of a donation

From your bank card to a delivered basket

Four steps, often within the same week. That is short on purpose: a family with nothing left cannot wait a quarter.

1. Your donation

By Moroccan or international bank card, or by transfer to the association's account. The amount is free from 50 MAD upwards.

2. Buying in bulk

We buy directly in supermarkets at wholesale prices, which makes a donation go a great deal further than its face value.

3. Packing

Products are split into identical baskets, packed into labelled boxes, then palletised for transport.

4. Distribution

Truck, pallet jack, moped: whatever gets through. Including six hours of dirt track when the road runs out.

Dozens of shopping bags lined up, each filled with oil, pulses, pasta, tomato paste, flour and tinned food.
The basket

Staples, and nothing superfluous

A basket is not a gift hamper. It is food that keeps, that cooks simply, and that feeds a whole family for several days.

  • Oil, flour, semolinaThe base of every meal.
  • Pulses and pastaProtein and starch that keep for months.
  • Tinned food, tomato paste, tea, sugarEnough to cook with, and enough to welcome a guest.
Give a basket
In pictures

The logistics, unfiltered

These photographs are our own. Not one of them is a stock image.

A pallet of Roby du Coeur boxes stacked in a store aisle, next to crates of dates.
Boxes are assembled and labelled on the spot, inside the store.
Boxes of donations being loaded into a truck.
The truck leaves loaded, heading for the neighbourhoods and villages.
A pallet jack manoeuvres a pallet of boxes towards a truck.
A pallet jack, a tail lift, and a lot of volunteer arms.
Masked volunteers push a pallet of Roby du Coeur boxes in a Marrakech street.
Marrakech, in the middle of lockdown.
A moped with a Roby du Coeur box strapped to the luggage rack, ready to set off on a delivery.
The last kilometre is often done on two wheels.
A net bag of food passes between a gloved volunteer and a masked beneficiary.
Handing it over in person, the step that really counts.
September 2023 ยท Emergency response

Al Haouz earthquake: six hours of dirt track to get there first

On the night of Friday 8 to Saturday 9 September 2023, a terrible earthquake struck the Marrakech region. Hundreds of thousands of villagers living in the Atlas mountains, some sixty kilometres from Marrakech, lost everything. They already had very little; they were left with less than nothing.

On Sunday 10 September, our team set off with aid and food, after six hours of dirt track, to reach villages no one had yet been able to get to.

That intervention remains our largest emergency operation to date. The food needs in those valleys, however, did not disappear along with the cameras.

Support our distributions

We cannot change the world, but with your help we will do everything to make it better

Saving as many women, children and men in Africa as possible.

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